{"id":13609,"date":"2016-12-12T08:41:10","date_gmt":"2016-12-12T08:41:10","guid":{"rendered":"https:\/\/sr-management.bg\/facebook-workplace-announces-enterprise-collaboration-app-platform\/"},"modified":"2016-12-12T08:41:10","modified_gmt":"2016-12-12T08:41:10","slug":"facebook-workplace-announces-enterprise-collaboration-app-platform","status":"publish","type":"post","link":"https:\/\/sr-management.bg\/es\/facebook-workplace-announces-enterprise-collaboration-app-platform\/","title":{"rendered":"Facebook Workplace announces enterprise collaboration app platform"},"content":{"rendered":"
Facebook<\/strong> will compete directly with Slack through a full-fledged new collaboration app platform built atop its pay-per-user enterprise communication product\u00a0Workplace. Exclusively announced at TechCrunch Disrupt London, the Facebook Workplace platform will support integration with apps for CRM, file sharing, email, calendars and more.<\/h6>\n

By allowing clients\u2019\u00a0IT teams to customize their versions of Workplace, Facebook<\/strong> could make the product flexible enough to handle any business. And because the integrations with outside tools are built by IT teams rather than offering a generic app store, enterprise app developers won\u2019t have to build anything special to support Workplace.<\/p>\n

When\u00a0Facebook launched Workplace<\/strong> in October, it came with a few IT security partnerships for single sign-on and identity management like Okta, Google\u2019s G Suite, and Microsoft\u2019s Azure Active Directory. Service partners like Deloitte and Edelman could help Workplace clients get set up.<\/p>\n

But now, Facebook\u2019s head of Workplace Julien Codorniou explained it will offer a full platform of integrations with SaaS services<\/strong> in the enterprise collaboration space. It could support Box\u00a0for file sharing, Salesforce for CRM, or Google for email and calendaring, though these partnerships are just potential examples that haven\u2019t been set up yet.<\/strong><\/p>\n

By combining the familiarity from Facebook\u2019s similar consumer features with enterprise-grade security and platform apps, Workplace becomes a serious threat to the Slack rocketship.<\/strong><\/p>\n

Slack has emerged as an enterprise social, collaboration and identity layer connecting tools from the industry; however, its\u00a0growth has slowed slightly\u00a0as it recently hit 1.25 million paid users and 4 million daily users. It raised $200 million in April to value the 650-employee company at $3.8 billion.<\/p>\n

The Slack platform has been one of its core draws, with over 746 apps in its App Directory, which receive 415,000 installs per month and have been installed a total 6 million times. Slack even set up an $80 million Slack Fund with help from its investors to back Slack-integrated apps, and its done at least 14 investments so far in apps like Abacus and Bird.ly.<\/p>\n

But Facebook\u2019s ubiquity and resources could give it the chance to catch up and potentially dampen Slack\u2019s growth. It can direct engineering, product, sales, and partnership talent at Workplace, and outspend Slack on advertising. Most companies already have a presence on Facebook, giving the tech giant an inroad to signing them up for Workplace.<\/p>\n

And since most people already know how to use the Facebook News Feed, Groups, Events and Messenger<\/strong>, it\u2019s simple to onboard them. Workplace\u2019s biggest challenge might be convincing employers that they actually want their teams Facebooking all day<\/strong>. Collaboration app integrations with the new platform could become\u00a0its hub for tools that help companies get work done, not just socialize.<\/p>\n

Source: https:\/\/techcrunch.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook will compete directly with Slack through a full-fledged new collaboration app platform built atop its pay-per-user enterprise communication product\u00a0Workplace….<\/p>\n","protected":false},"author":1,"featured_media":11352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[280],"tags":[221,222],"class_list":{"0":"post-13609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sr-blog-business-development-es","8":"tag-business-developmenet-es","9":"tag-business-environment-es"},"_links":{"self":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/posts\/13609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/comments?post=13609"}],"version-history":[{"count":0,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/posts\/13609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/media\/11352"}],"wp:attachment":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/media?parent=13609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/categories?post=13609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/tags?post=13609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}