{"id":13663,"date":"2016-09-15T09:06:22","date_gmt":"2016-09-15T09:06:22","guid":{"rendered":"https:\/\/sr-management.bg\/customer-loyalty-matter\/"},"modified":"2016-09-15T09:06:22","modified_gmt":"2016-09-15T09:06:22","slug":"customer-loyalty-matter","status":"publish","type":"post","link":"https:\/\/sr-management.bg\/es\/customer-loyalty-matter\/","title":{"rendered":"What is customer loyalty? Why does it matter?"},"content":{"rendered":"

Is great customer service<\/strong> really worth the effort?<\/p>\n

The rewards of great service<\/strong><\/h6>\n

A variety of research shows that today\u2019s customers place a priority on receiving great service<\/strong>.<\/p>\n

A 2011\u00a0report\u00a0published by American express revealed that 3 out of 5 customers were willing to give up a former favorite brand in order to have a better service experience.<\/p>\n

Even more telling are the results of the 2010 Right Now Customer Experience Impact report, which revealed that 9 in 10 Americans are willing to spend more with companies they believe provide excellent customer service.<\/p>\n

Eighty percent of respondents shared the belief that smaller companies place a greater emphasis on service than larger companies, meaning …<\/p>\n

Small business success is highly dependent on the satisfied customer.<\/strong><\/h6>\n

The way that small business owners can beat out big-box stores isn\u2019t to compete with them on the things they are good at (e.g., low prices, logistics, etc.); it\u2019s far more important to out-support your competition by providing a level of service that they just can\u2019t match.<\/p>\n

\"customer-loyalty-program-advantages\"<\/a><\/p>\n

 <\/p>\n

The high cost of bad service<\/strong><\/h6>\n

“News of bad customer service reaches more than twice as many ears as praise for a good service experience.” –\u00a0White House Office of Consumer Affairs –<\/p>\n

Will bad service really scare customers away from your business? The data presents a strong case for a resounding \u201cyes.\u201d<\/p>\n

Consumer Reports surveys have shown that nearly 91 percent of customers will not do business with you a second time if you botch the first encounter. It was even uncovered that two-thirds of customers have\u00a0walked out of a store\u00a0when they felt the service was sub par.<\/p>\n

The amount of customers willing<\/strong> to immediately abandon a business reached nearly 70 percent when it came to poor service on the phone, conclusively showing that customers are willing to shut you out if you don\u2019t provide the quality<\/strong> of service<\/strong> they expect.<\/p>\n

The worst part: You may not know how much of an impact your poor quality of service is having before it\u2019s too late.<\/p>\n

The White House Office of Consumer Affairs revealed a startling statistic on how service can silently affect your bottom line:<\/p>\n

“For every customer who bothers to complain, nearly 26 others remain silent”<\/p>\n

If you continue to provide subpar service, you may start losing customers without warning.<\/p>\n

What this means for your business?<\/strong><\/h6>\n

By now you\u2019ve seen that building loyalty<\/strong> among your customer base is more important than ever before.<\/p>\n

Your sales team will continue to have less control in informing and guiding customers through a sales purchase. Given the \u201calways on\u201d nature of the web, product information, reviews, and even access to your competitors are all just clicks away from a prospective customer\u2019s fingertips.<\/p>\n

Top-notch companies see this as an opportunity, not a dilemma. Recent consumer data from a Peppers & Rogers study showcases how leading business are also leading the charge for great service:<\/p>\n

81% of companies with strong capabilities and competencies for delivering an excellent customer experience are outperforming their competition.<\/p>\n

Will you be among them?<\/strong><\/p>\n

 <\/p>\n

Source:\u00a0https:\/\/ www.helpscout.net<\/p>\n","protected":false},"excerpt":{"rendered":"

Is great customer service really worth the effort? The rewards of great service A variety of research shows that today\u2019s…<\/p>\n","protected":false},"author":1,"featured_media":11241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[280],"tags":[623],"class_list":{"0":"post-13663","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sr-blog-business-development-es","8":"tag-customer-loyalty-es"},"_links":{"self":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/posts\/13663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/comments?post=13663"}],"version-history":[{"count":0,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/posts\/13663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/media\/11241"}],"wp:attachment":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/media?parent=13663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/categories?post=13663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/tags?post=13663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}