{"id":13666,"date":"2016-09-08T08:48:25","date_gmt":"2016-09-08T08:48:25","guid":{"rendered":"https:\/\/sr-management.bg\/three-ways-build-customer-trust\/"},"modified":"2016-09-08T08:48:25","modified_gmt":"2016-09-08T08:48:25","slug":"three-ways-build-customer-trust","status":"publish","type":"post","link":"https:\/\/sr-management.bg\/es\/three-ways-build-customer-trust\/","title":{"rendered":"Three Ways To Build Customer Trust"},"content":{"rendered":"

Organizations with great customer relationships<\/strong> are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.
\nWith trust, you\u2019ll have customers (or clients) for life. Without trust, you may as well pack up and go home.
\nBuilding trust takes time and a lot of hard work. But is entirely doable if you and your team work on three of your most important core competencies: service, consistency and transparency.<\/p>\n

Great Service Matters<\/strong><\/h6>\n

According to a\u00a0Concerto Marketing Group and Research Now survey<\/a>, when customers trust a brand, 83 percent will recommend a trusted company to others and 82 percent will continue to use that brand frequently. While hardly anyone talks about the time you went above and beyond for a customer, you\u2019ll certainly hear from the disgruntled ones if you failed to make a deadline or delivered a product that didn\u2019t do what you promised.\u00a0\"people-buy-people-trust\"<\/a><\/p>\n

Earning a customer\u2019s trust starts with giving great service. How would you want to be treated if you were a customer? The reality is that service should come naturally, instead of being strategically planned. The more you plan for great service, the less time you\u2019ll spend delivering it.<\/p>\n

Sure, there will be times when you\u2019ve tried your best and can\u2019t seem to make any headway with a particular problem. But you want to strive for responsiveness, timeliness and exceeded expectations.<\/p>\n

Consistency Breeds Harmony<\/strong><\/h6>\n

Consistency goes hand in hand with providing great service. Internal expectations lead to external results.<\/p>\n

From a business perspective, consistency applies to every aspect of what you do:<\/p>\n

    \n
  • Your employees should provide equivalent levels of service.<\/li>\n
  • Equipped with the tools it needs, your sales team should answers questions the same way.<\/li>\n
  • You should stay the course with your products and services, rather than constantly shifting gears to try new tactics or initiatives.<\/li>\n
  • Create meaningful measurement to determine whether something is working. If it isn\u2019t viable, you should have a plan in place to make changes.<\/li>\n<\/ul>\n

    Consistency also puts your money where you mouth is within your organization. From a leadership perspective, consistent performance shows employees what\u00a0you<\/em>\u00a0expect from them. For example, if you miss a meeting without a good reason, don\u2019t be surprised if they do the same.<\/p>\n

    Transparency Is Clear<\/strong><\/h6>\n

    Transparency is another competency that should come naturally. Yet so many businesses have trouble coming to terms with what it really means.<\/p>\n

    Customers and clients are smart. They know when you\u2019re being up front or when they are told a mistruth. If honesty\u00a0is<\/em>\u00a0the best policy, they\u2019ll appreciate and admire you more when you admit to a mistake, rather than playing games or even worse, avoiding the topic altogether.<\/p>\n

    Don\u2019t try to hide or cover up your errors. Address the issue directly, explain how you will handle it and share what steps are being taken to prevent the errors from occurring in the future. To implement transparency effectively, lead by example. Your employees will also admire you more for your honesty.<\/p>\n

    Maintaining solid business relationships does not mean your customers or clients have to\u00a0like<\/em>\u00a0you. Everyone wants to be liked. But creating customers and clients for life is more about\u00a0them<\/em>\u00a0trusting you to deliver on your promises. It takes effort, but in the end your hard work will pay off again and again, with repeat business, more referrals and personal peace of mind, knowing you met and exceeded your customers\u2019 expectations.<\/p>\n

     <\/p>\n

    Source:<\/strong>\u00a0<\/strong>Marjorie Adams<\/strong><\/em><\/p>\n

    https:\/\/www. forbes.com<\/p>\n","protected":false},"excerpt":{"rendered":"

    Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have…<\/p>\n","protected":false},"author":1,"featured_media":11235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[280],"tags":[],"class_list":{"0":"post-13666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sr-blog-business-development-es"},"_links":{"self":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/posts\/13666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/comments?post=13666"}],"version-history":[{"count":0,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/posts\/13666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/media\/11235"}],"wp:attachment":[{"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/media?parent=13666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/categories?post=13666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sr-management.bg\/es\/wp-json\/wp\/v2\/tags?post=13666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}