It is the first time the company<\/strong> has changed its privacy policy\u00a0since the firm was bought by Facebook<\/strong> in 2014.<\/p>\n WhatsApp<\/strong> will now share users’ phone numbers with the social network, which it will use to provide “more relevant” friend suggestions and advertisements.<\/p>\n One analyst said some people might feel “betrayed” by the move.<\/p>\n WhatsApp<\/strong> said sharing users’ phone numbers with Facebook<\/strong> would help tackle spam and abuse, as well as offer people “better friend suggestions and more relevant ads”.<\/p>\n Using the data, Facebook will be able to match people who have exchanged phone numbers, but have not added one another as “friends” on the social network.<\/p>\n WhatsApp will also share information about when people last used the service, but said it would not share the contents of messages, which are encrypted.<\/p>\n “Your encrypted messages stay private and no-one else can read them. Not WhatsApp, not Facebook, nor anyone else,” the company\u00a0said in a blogpost.<\/p>\n The company said users would be able to opt out of sharing information with Facebook by\u00a0following the steps outlined on its website.<\/p>\n The updated privacy policy also paves the way for businesses to send messages to WhatsApp users.<\/span><\/p>\n The company suggested messages typically sent via SMS text message – such as airline flight alerts or bank balance updates – could be sent via WhatsApp instead.<\/span><\/p>\n It said that in addition to appointment information and delivery notifications, it would also allow “marketing” messages.<\/span><\/p>\n “Messages you may receive containing marketing could include an offer for something that might interest you,” the company said.<\/span><\/p>\n Ms Clark-Dickson said users may not mind the service “if they can opt in and the messages are useful”.<\/span><\/p>\n “It will help them generate revenue if they charge businesses a fee to send messages,” she told the BBC.<\/span><\/p>\n “But WhatsApp needs to be careful, a lot of people use it because they don’t get advertising there.”<\/span><\/p>\n The company said it would test such messaging features in the coming months, but promised to avoid a “spammy experience” where people are inundated with ads.<\/span><\/p>\n Other messaging apps such as China’s WeChat have already enabled business-to-consumer communication to great success, but Ms Clark-Dickson suggested WhatsApp would take a different approach.<\/span><\/p>\n “WeChat is a content-driven platform,” she told the BBC.<\/strong><\/span><\/p>\n “It opened up its platform to third parties, letting people make payments, book taxis. That seems to be the direction Facebook is taking Messenger.<\/span><\/p>\n “WhatsApp has the potential to be a great communication facility, if it concentrates on a solid user experience as its differential.”<\/span><\/p>\n Source:\u00a0<\/span><\/span>http:\/\/www.bbc.com\/news\/technology<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" WhatsApp says it will begin sharing more data with Facebook and will start letting some companies send messages to users….<\/p>\n","protected":false},"author":1,"featured_media":11222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[278],"tags":[],"class_list":{"0":"post-13671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sr-blog-business-development-he"},"_links":{"self":[{"href":"https:\/\/sr-management.bg\/he\/wp-json\/wp\/v2\/posts\/13671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sr-management.bg\/he\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sr-management.bg\/he\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/he\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/he\/wp-json\/wp\/v2\/comments?post=13671"}],"version-history":[{"count":0,"href":"https:\/\/sr-management.bg\/he\/wp-json\/wp\/v2\/posts\/13671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sr-management.bg\/he\/wp-json\/wp\/v2\/media\/11222"}],"wp:attachment":[{"href":"https:\/\/sr-management.bg\/he\/wp-json\/wp\/v2\/media?parent=13671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sr-management.bg\/he\/wp-json\/wp\/v2\/categories?post=13671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sr-management.bg\/he\/wp-json\/wp\/v2\/tags?post=13671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Data sharing<\/strong><\/h5>\n
Business messaging<\/span><\/strong><\/h6>\n