Robert De Niro’s Bold Move: Two New Hotels in Bulgaria

Bulgaria Hospitality Robert De Niro

Renowned actor and Nobu Hospitality co-founder, Robert De Niro, is set to elevate Bulgaria’s hospitality scene with the debut of not just one, but two luxurious Nobu-branded hotels. This exciting development brings the renowned Nobu brand, celebrated worldwide for its upscale establishments, to the vibrant cities of Sofia and Varna, promising discerning travelers an unparalleled experience in luxury and comfort.

The first of these exquisite hotels, situated in the heart of Sofia within the iconic “banking” building, will blend opulent accommodations with exceptional dining experiences. Guests can expect a harmonious fusion of luxury and culinary mastery, all within the historic charm of Sofia’s city center. Meanwhile, the second property will grace the picturesque shores of the Black Sea in Varna, offering a serene coastal retreat where guests can unwind amidst breathtaking views and luxurious amenities.

This ambitious project is the result of a collaborative effort between Nobu Hospitality, BSPF Bulgaria (a part of Isle of Man-registered Black Sea Property), and local hotel operator GHV-Dolphins. Together, they aim to introduce Bulgaria to the unparalleled luxury and hospitality that the Nobu brand is renowned for, catering to travelers who seek nothing but the best in their accommodation experiences.

Founded in 1994 by Nobu Matsuhisa, Robert De Niro, and Meir Teper, Nobu Hospitality has earned its place as a global leader in the luxury hospitality industry. Since the opening of its first hotel in Las Vegas in 2013, Nobu Hospitality has expanded its portfolio to include 38 hotels and 12 residence projects worldwide, offering guests exceptional experiences in premier destinations across the globe.

The expansion into Bulgaria marks a significant milestone for Nobu Hospitality, further solidifying its presence in Europe and offering travelers in Bulgaria a chance to indulge in the brand’s signature blend of luxury, culinary excellence, and impeccable service. With its commitment to delivering unparalleled experiences, Nobu Hospitality is poised to redefine luxury hospitality in Bulgaria, setting new standards for excellence in the industry.



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